Over the last few years, there can be few of us that have not noticed the struggles being faced by business as it reviews its principles, opportunities, goals and values. The media is full of statements about businesses having to re-think their value proposition, given that this is the 21st century and we should have learned by now how 'not' to run a business.
The truth is, the art of business is contradictory; Successful company CEOs get 'moved on' as market analysts ask that they make even more millions in profits than they do already; companies claim to put people first and yet Human Resource departments are always under resourced and under valued, and creative thinking or creative skills are deemed indispensable in a modern business - but please try and spot the creative person in most companies.
Companies evolve, their employees evolve and society and its expectations evolve. The unusual situations that business must deal with will continue to grow in complexity as the world also continues to evolve. So, how will business and its employees re-organise themselves in the future to ensure that business becomes more delightful and less like hard work? Even if work is at times hard, it can also be enjoyable and give immense pleasure.
As the main stream business agenda is challenged, and as companies seek to find people that can see and think beyond the obvious, I am sure that we will soon see job descriptions that acknowledge an individual as a creative person; as much as we have job descriptions for a driver, gardener or secretary.
Richard Corriette
Social Entrepreneur, Belgium
Back to Newsletter |  |
