I´m inclined to say that Creativity is everything and all is nothing without creativity.
Imagine the billions of different animals on earth: How creative was our Lord, if he really exists, when creating those billions of differences? How can it be that no human being on earth is like the other? Imagine the billions of different characters. No one is like the other. They do have some parts which can be similar to each other; otherwise the Herrmann brain test wouldn't make sense. Nevertheless in the end, all the profiles the test produces are different.
Imagine the creativity of Albert Einstein, when he was thinking across all borders and developing new laws in physics. Imagine the creativity of all the inventors of the last 100 years. Without creativity, we wouldn't have the technical environment we all live in today. But creativity is also different - developing in different ways in different places on earth. So the third world lost the connection to the first, which caused in the past and will cause in future lots of problems. Funnily enough, the faster pace of creative development does not necessarily result in increased happiness. Maybe some of the people in third world countries are much happier than we are.
But imagine also the creativity, when Thomas Middelhoff in the early 90ties bought a small German IT-company with round about 30 employees. It was the company of a friend of mine and his partner. The price for this little company was not high. On this little company he and the former owners built up AOL Europe. After having made AOL Europe a huge success, he sells the company to the US based company AOL Time Warner for the price of 6.7 billion US Dollars (!!!!) What a creative idea! Ok: Before he did so, he bought from this US based company the right to use the name AOL; but the price was surely not so high. But the deal was genius, from the German perspective. AOL Time Warner in the US was in big trouble after this deal.
I´m impressed with the creativity of my kids, when they try to deal with the rules they get from me and my lovely wife, every day.
I am for myself trying also to be creative in daily behaviour.
Andreas Kujawski
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